COMPANY ADVERTISING TO HELP SAVE LIVES, WHAT A CONCEPT!
- Make a real statement about your company and help make a real difference in your community!
- Stavellan Cat’s Eye Pedestrian Safety Reflectors offer you an excellent devise to promote your company or product in a positive way that is also useful to the receiver.
- Advertising that promotes traffic safety and helps save lives is appreciated everywhere.
- Road accidents are a major public health problem. Every year, 1.2 million people die from road and traffic injuries. Studies undertaken by the World Health Organization show that this figure is increasing, already made road accidents the third leading cause of premature death in 2020.
- Road accidents will kill more people than HIV and Malaria together in the whole world. (United Nations)
Why a pedestrian reflector?
You should wear a Pedestrian Reflector when you go for a walk in the dark. Without one, you are hard to discover for a motorist, both in built-up areas and along country roads. The risk to be hit by a car is 3 times as big in the dark, compared to in daylight. Already at dusk the risk increases. The streetlights are no guarantee you are visible.
The risk of getting into an accident in the dark without using reflectors is eight (8) times higher compared to when using one.
Most accidents involving pedestrians happen in built-up areas, where the street lights are lit. The street lights make you see where you are heading, but that does not mean that you are very visible. In the dark, the eye has difficulty seeing contrasts, even in lit up streets.
That is why you need to be discovered by the drivers. Also, when it is raining, and the road is wet, it becomes even darker. The efficiency of the streetlight is weakened.
What is a pedestrian reflector?
The Pedestrian Reflector is a simple safety device that you attach to your clothing when going for a walk in dark conditions.
The most common one is the prism pendant, which is made in different shapes and colours. Another reflector is the “Slap Wrap”, which is a band which with its “roll-up”function is easily placed around a leg or an arm.
Perfect when jogging, running, bike riding and walking. There are also varieties for pets. All made according to the European Standard.
Reflection means “return of the light image”, and the reflector returns 95% of the light from the head light of a car.
This means that:
When you wear a reflector, they are visible about 150 meters away at low beam, and about 300 metres away at high beam. That gives the driver enough time to slow down, and pass you safely.
If not wearing a reflector, you are hard to see from a distance of more than 25 metres, which is the breaking distance of a car travelling at 50 km’s per hour!
The reflector can diminish risks of an accident and is a low cost device to enhance personal safety.
How to wear it?
The Pedestrian Reflector should be placed low, eg knee high, for maximum visibility.
You attach it with a piece of string and a safety pin supplied with the reflector. It should swing freely and be visible to the front and rear, eg on the side of your body.
The retro reflector reflects the light back into direction of the light source.
Retro reflectors provide safety only as they are of certain optical quality
The measurement of quality: CE EN13566 standard for “High-visibility accessories for non-professional use”, which states the minimum requirements for pedestrian reflectors, for reflecting values, water tightness, markings, etc.
The standard requires an extensive testing series, according to which the reflector is tested and after these tests, it still has to obtain the min. requirement of reflecting value, which is 400 C.I.L..
Only CE-certified reflectors can be qualified as reflectors or safety items. All Stavellan Cat’s Eye reflectors are CE EN13566 Certified.
Why be visible in the dark?
Since the chances of being struck and killed as a pedestrian increase by 1100% after dark, according to the National Safety Council, you should take advantage of the Federal Highway Administration’s statement that reflectorization has been shown to increase the visibility of a pedestrian by a factor of five.
In the Scandinavian countries, where reflectors have been used by all members of the population since the early ’60’s, the night time pedestrian accident rate is 50% less than in the United States.
In the US, over 60% of pedestrian accidents and deaths occur in the dark says the National Safety Council. Wear or carry a reflector beginning today! Be Safe – Be Seen!
Here are some pertinent facts from independent sources:
- “Chances of being struck and killed as a pedestrian increase 1100% after dark” – National Safety Council.
- “Poor visibility of pedestrians is a major contributing cause of higher nighttimes accident rates” – U.S. Public Health Service.
- “In a survey of safety specialists, reflectorization countermeasures were identified as having the highest overall rating as a means for reducing school children accidents during darkness” – U.S. Department of Transportation.
- “A person dressed completely in black wearing a thumb sized reflector is detected at longer distances than a person dressed completely in white”
– Federal Highway Administration. - “8 out of 10 drivers who struck people at night didn’t see them. 90% of motorists who hit people at night are not ticketed for any traffic violations”
– Indiana State Police Reports. - “A person dressed completely in black wearing a thumb sized reflector is detected at longer distances than a person dressed completely in white”
– Federal Highway Administration. - “8 out of 10 drivers who struck people at night didn’t see them. 90% of motorists who hit people at night are not ticketed for any traffic violations”
– Indiana State Police Reports.